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Soundscene是我最敬佩的大衛粉絲之一,她住在夏威夷,是個長的非常美又時髦的律師,版主在Reno碰到她,馬上粉絲的去跟她打招呼,並且合影留念。她在IDF對大衛為Demi開場寫下了非常精闢的看法,大家如果有時間,可以詳細閱讀,就會對Jive這個決定比較了解了。

 

附註elysion為soundscene文章寫的精闢大綱及他自己的看法:

其實我真的不是這麼在意他是跟誰去開演唱會,只要是對他好都好。我只希望能一直聽他有新作品出來,一直能在舞台上發光帶來溫暖。只是因為唱片業是現實 的,one day you are in,one day you are out。所以我才會在乎他的唱片銷售、排行榜的成績,而且為著altnoy擔心。因為有太多有才華的歌手在行銷策略失敗或種種因素而消失。所以我們當然希 望David賣的越來越好,不是為了虛榮,炫耀自己的偶像賣的有多好,ˋ只是很單純的希望他能一直走下去。Demi的銷售成績沒有David好,但他畢竟 還是迪士尼的一員,而pop新人歌手要能一直生存下去,不能不和迪士尼產生連結,因為他們掌控了十來歲粉絲所接觸大多數娛樂媒體〈想想我們看過的雜誌封面 有多少jonas,miley,Talor swift,更不用說Disney還掌控了高收聽率的電台、高收視率的電視節目〉,而在不景氣之下,青少年、小孩的購買力是很驚人的。 Soundscene幫我們點出了這點,而Demi又是迪士尼眾家歌手中唱功較佳的,所以這個組合在商業上是必定的考量。雖然還是有些不甘心〈David 只當開場〉,但是只要有助於David的事業,我還是引頸期盼

 

原文附在繼續閱讀之後。

 

 

Why I Think It’s OK, And Maybe Even Cool That David Is Touring With Demi Lovato (Assuming This Is True Which I Think It Is)

Before it was ever confirmed as fact, there were rumors about David touring with a whole host of people—Miley Cyrus, the Jonas Brothers, Leona Lewis and, yes, Demi Lovato. When I first heard “Demi Lovato,” I thought that she would be the worst choice of the bunch. My initial reaction was—“she’s not as popular as Miley, she’s not more popular than David, she’s Disney—he’ll get labeled the Disney label by touring with her but without the big arena tour.” I thought there would be no point to such a tour—that it wouldn’t help David.

After some thought, and after researching Demi, I’ve come to understand why touring with her could be a benefit to David. And why, in an artistic way, it may be better than touring with Miley, the Jonas Brothers or Leona Lewis.

Every generation has the cool kids—the group of youngins’ that essentially represent the future of the entertainment industry. And, because Hollywood must be a very small place, they all seem to know each other and they all seem to work with each other. In the 80s, it was the Brat Pack—movie actors that were all the next big thangs. And some of them wound up being big things—Demi Moore and Rob Lowe moved way past their Brat Pack days, and others are still working quite steadily. In the 90s, there was the first group of Disney kids coming up—JC Chasez, Keri Russell, Britney Spears, Justin Timberlake, Ryan Gosling, etc.

Right now—we have Disney/Nick kids, with a side of their friends. This includes Miley, the JoBros, Selena Gomez, Demi Lovato, Taylor Swift, etc. They all know each other and are bffs, bf/gfs, friends, enemies or frienemies. Point is—they’re the next big thangs. They’re not just Disney—they’re actually the up-and-coming in entertainment. Whether their songs are played on the radio or not, mainstream media actually pays attention to them. Demi may not be Miley famous—but she’s hardly just another Disney star. She opened for the Jonas Brothers last year; she released a full album two weeks before David did and it also debuted at #2 on the Billboard 200. Her songs sell pretty well on iTunes. She’s up-and-coming, and she’s actually quite talented. Plus, she’s very popular as a person even if David sells more albums and singles.

So what is Jive thinking having David open for Demi (and this is a guess—but it really looks like he’s opening given the way Ticketmaster lists the Hartford show)? First off, I personally think David is better than an opening slot on this particular tour, but I also know that he’s just getting started, and that Demi has built up an audience outside of music that will come to her shows (she has a TV show, she was in the movie Camp Rock). I think her tour was planned and then David was probably added onto it—it’s about timing and opportunity. Jive wants David out there touring and, you know, I think David wants to be out there touring. This is just another way to grab more fans and for David to gain more experience in front of larger crowds. Plus, if I had to guess, I would think Disney really wants David on this tour because, if he’s opening, he’s a great opening—bringing in a solid fan base of his own to the shows. Most opening acts can’t do that. David can. If Disney was at all worried about Demi filling certain larger venues, David is there to help out with that.

I also think that Jive wants David considered a part of young Hollywood, the future of entertainment. One of the “cool kids.” These stars cover a large portion of the landscape of entertainment for a certain segment of fans—namely kids, tweens and teens. And some of these stars will transition to become big stars as adults. They’ll take their young fans with them, and those fans can be very loyal. I think that’s exactly what Jive wants with Jordin Sparks, who is touring with the Jonas Brothers this summer. Even though Jordin has had more radio success than the Jonas Brothers, she doesn’t have what they do—those young fans. Jordin isn’t part of “the group.”

David pairs with Demi and he’s associated with the group. He appears on Hannah Montana and he’s associated with the group. We can downplay the position Demi holds in the group, but that would be downplaying what she’s becoming, which very well could be a successful and credible musician and actress. David doesn’t sell out arenas right now. He’s not there yet. Demi is very popular—more popular than I even realized at first. Her performance of the National Anthem last Thanksgiving at a Cowboys game as over 1.6 million views on youtube. She currently trends higher on google trends than David.

David has a more diverse fan base—kids, tweens, teens, and a lot of adults. But Demi may have more of the younger fan base than he does. Their fans don’t overlap entirely (and maybe not even a whole lot yet), so David could benefit in the key youth demographic. It’s very easy to discredit the importance of that demographic, but if David can grab them now, he can keep them into adulthood simply because he’s so talented. They can grow as he does.

As far as artistry goes—Demi is a far better match with David than Miley. She writes a lot of her own songs, she plays guitar and piano, she sings in Spanish, and she’s a far better singer than Miley. She’s got a lot of spunk, and has really great stage presence. She’s also not a gossip rag girl. Indeed, she seems like a pretty classy 16-year-old. She’s got a pop-rock sound—a little like Avril Lavigne. And she’s pretty good live. Overall, it would be a better concert experience, I think, than if he toured with Miley or the Jonas Brothers. (And a better fit for him as an 18-year-old pop singer than a tour with Leona).

Jive is concentrating on the younger demo right now, and I think that’s absolutely fine. This offers David some benefits that we may not see play out until later. He’s still young, and he’s got a lot of career ahead of him. Also, remember, David is with Jive. David’s second album is what Jive will use to keep him in the mainstream (including radio). That ALTNOY wasn’t successful doesn’t mean that a single off the second album won’t be. I highly doubt Jive will keep David strictly in the youth demo, without attempting to appeal to a larger mainstream radio audience. Not every song Jive puts out is a hit, but they do far better than other labels.

So if you go to this tour, have fun. We’ll probably come to love Demi in the end.

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